Essential steps of Digital Marketing

 

Essential steps of Digital Marketing

Essential steps of Digital Marketing

1. IDENTIFY WHAT CUSTOMERS WANT: 

 At first, we must identify what customers need that is their demand.  As an example, I can say that the customer needs a smartphone. He will do his personal work as well as office work with this phone. So for this reason, I have to decide such a type of smartphone at which all of the facilities are available for completing his work. 

2. RESEARCH AND DEVELOPMENT : 

Now I need to find out which of the platforms such as Google, Yahoo, Facebook, Instagram, Youtube, etc are discussing more with this type of device. At this stage, I need to find out which facilities buyers are looking for. If there are any deficiencies in the facilities of the device which we provide then we have to improve it. 

3. IDENTIFYING POTENTIAL BUYERS : 

At this stage, we need to find out potential buyers. It is necessary to find out which platforms have probable customers. 

4.  INCREASING BRAND AWARENESS: 

This stage is very important as we know brand awareness plays a crucial role in becoming acceptable and satisfactory to the buyers. 

5. PROPOSING VALUE :  

At this stage, we have to work with the proposing value to purchase the product.    

6. CREATING UTILITY:  

Creating utility means arranging for a product to be used efficiently and comfortably. For example better headphones and other supporting accessories. 

7. ADVERTISING:  

We have to Advertise to inform customers about the product at this stage. 

8. PROMOTION:  

At this stage, we have to promote to increase the Products sale. 

9. SALES : 

The most important and fundamental part of marketing is the sale. At this stage, we need to sell more and more. 

10. FEEDBACK:  

It is very important to get feedback from the buyers after selling the products. It will help to improve the product as well as we get to know that buyer is satisfied or not. 

11. RETAINING: 

Retaining means we have to target a customer to retain. Which means we want to retain him for resale. 

12. MEASUREMENT :

After completing each stage we can do a measurement to measure whether everything has been done as per the demand.