How can I do company research using LinkedIn Business?

 

Company Research using Linkedin Business

How can I do company research using LinkedIn Business? 

At first, I have to Choose my objective :

Each campaign begins by choosing the objectives that matter most, across awareness, consideration, or conversions. I have to choose from the awareness, consideration, etc objectives to customize my campaign.

Second I have to select my targeting criteria :

Selecting my audience works the same way regardless of which ad type I choose.I have to reach the right audience by using LinkedIn’s targeting tools for campaign success. Among these attributes, categories are company size, Company name, Member schools, Member interests, etc.

At the third stage, I have to choose my LinkedIn ad format :

Now that I am logged in to Campaign Manager, it’s time to create and manage my ad campaigns. I can use manage ads, sponsored ads, etc.

At the fourth stage, I have to set my budget and schedule :

Now that I have selected my audience, it’s time to set the budget and schedule for my campaign. There are three options such as Cost per send (CPS), Cost per click (CPC) cost per impression (CPM).

At the fifth and last stage, I have to measure and optimize my campaign :

Now my LinkedIn advertising campaign is live. Now it’s time to see how my ads are performing.